PRS for Music held an event at its London offices last week exploring the impact and potential of immersive technologies on music – including virtual, augmented and mixed reality (VR, AR and MR).
There has been plenty of hype around these technologies, often fuelled by the companies making headsets and content, but from licensing and creative standpoints, there are also plenty of unanswered questions.
The panel at the event included consultant and executive producer Will Saunders; PRS for Music head of online licensing Nick Edwards; artist, songwriter and producer Chagall; Ben Green of BGA Rights Consultancy; Nicholas Minter-Green of Parable VR; Chris Helm of Blend Media; and Music Ally’s own Stuart Dredge.
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